Sex and the scooter

Press Release: Piaggio launch the ‘Kama Scooter’ to celebrate ‘60 years of the sexy’ Vespa LX
Piaggio launch the ‘Kama Scooter’ to celebrate ‘60 years of the sexy’ Vespa LX

Release Date: 27 April 2006
As part of their ‘Still Sexy at Sixty’ marketing drive for the Vespa LX, Piaggio today announce the launch of their latest viral marketing campaign at www.kamascooter.com. Devised and created in the UK by digital agency New Media Maze www.newmediamaze.com, with filming by Studio Film www.studiofilm.co.uk, the site is an interactive guide to getting naughty on two wheels.

Visitors to the site www.kamascooter.com are treated to a ‘mod’ern and highly erotic (but work-safe) take on the Kama Sutra. Starting with iconic images from across the six decades since the launch of the first ever Vespa, users turn the pages of an interactive book to read about new positions and watch a series of short video clips which stream in flash. Each video clip demonstrates an erotic position, and stars two catwalk models floating on wires and ‘interacting’ with each other above and on the bike.

Julia Lo Presti, Marketing Manager from Piaggio explains “Vespas have consistently been the sexy ride of the last 60 years and the viral New Media Maze have created truly reflects this. New Media Maze have managed to capture in this viral campaign the essence of what makes Vespa stylish and sexy – Vespa really are still sexy at sixty.”

New Media Maze director Dave Smith comments “Strangely all our brainstorms eventually turn to dirty thoughts, and this one was no different. Quite quickly we realised that showing sixty year old couples copulating wasn’t going to be viral or sexy, so we were under pressure to come up with something else and quick. Everyone’s had a bit of nookie in the back of a car, but who’s ever done it on a scooter?

I’ve been dying to see sexy women flying around on wires and getting off with each other, and now I’ve fulfilled that fantasy. Thank you Piaggio, we’re confident this will ‘take off’ on the net”.



Font chier chez piaggio le site marche, grrrrr